Electricians benefit from steady, high-intent demand — panels, EV chargers, generators, emergency repairs — but click costs are steep because commercial and residential campaigns overlap. Structure and negatives make the difference.
Split residential and commercial
Residential and commercial buyers behave very differently — different keywords, different intents, different close rates. Run them as separate campaigns with different budgets, bid strategies and landing pages. Combining them dilutes both.
One ad group per service
- Panel upgrades
- EV charger installation
- Whole-house generators
- Emergency electrical / no power
- Lighting and rewiring
- Ceiling fan / outlet installs (low-ticket, lower priority)
Local Services Ads
Electrician LSAs are among the strongest LSA verticals — cost per lead often 40–60% cheaper than standard PPC. Get Google Guaranteed early and let LSAs handle the emergency-intent volume while PPC covers longer research keywords.
Call-only campaigns
For emergency electrical searches, a call-only campaign that skips the website entirely often outperforms standard search — the buyer wants a person, not a page. Pair with call tracking and disposition analysis.
Dayparting to match phones
Don't buy clicks when nobody is answering. Set schedules to match your actual availability, with bid boosts during morning and afternoon peaks. After-hours campaigns only make sense if you have on-call staff or a live answering service.
Landing pages that work
- Service-specific headline ('EV Charger Installation in [City]').
- Licensed/insured badge and license number prominent.
- Sample project photos.
- Financing for larger jobs (panels, generators).
- Sticky call button and short form on mobile.
CPL benchmarks
Residential service calls: $35–$100. Panel and EV charger installs: $80–$200. Whole-house generator leads: $150–$400. Commercial project leads: $200–$500. LSAs typically undercut PPC by 30–50% in the same categories.
Explore next
Learn more about how NexGrowthPPC delivers results — see our Google Ads and PPC services, read what clients say about our work, or learn more about our team.
Frequently asked questions
What's a good CPL for electrician Google Ads?
Service calls: $35–$100. Panels and EV chargers: $80–$200. Generators: $150–$400. LSAs typically deliver 30–50% cheaper.
Should electricians use Local Services Ads?
Yes — electrician LSAs are one of the best-performing LSA categories, usually much cheaper per lead than standard PPC and shown with a Google Guaranteed badge.
Are call-only campaigns still effective for electricians?
Yes, particularly for emergency and no-power searches. They convert well because the buyer wants immediate human contact, not a website.
How much should an electrician spend on Google Ads monthly?
$1,500–$6,000/month is typical for small-to-mid electrical contractors. Larger commercial or generator specialists spend more.
What negative keywords should electricians add?
'DIY', 'job', 'salary', 'training', 'apprenticeship', 'parts', 'wholesale', 'course' — plus product SKUs and any keyword that pulls DIYers instead of buyers.
Book a free Google Ads audit with NexGrowthPPC
We'll review your account against the checklist in this article and show you the fastest CPL wins — no obligation, no cost.
